How to be an effective supermarket checker.
Stock shots:
Excellent stock shots of consumer products; Special K, Diet Rite Cola; Hormel Chili; Campbell's soups; Dole pineapple;
stop motion animation of food products; trading stamps;
lots of closeups of cash registers; collecting money;
many women with filled shopping carts charge the checkout counters; CU woman's mouth crying help;
how to pack a grocery sack; silhouettes of women's heads with colored backgrounds;
exploitation of workers; women; sexism [references to grown women as girls etc.]
Voiceover: "Some people call this a war. War or not, one thing is for sure, a daily battle is being waged in supermarkets all over this country, a battle for the customer's dollar."
The music in this film is courtesy of the Capitol Hi-Q Library. The opening is a Phil Green composition named 'PE-283 Bright Beautiful.' Lots of music by Bill Loose and John Seely here, such as 'TC-437 Shopping Day' at 9:34. 'PE-289 Whistling Boy' by Green, Thorne and Love is at 11:03, and 'TC-436 Shining Day' at 11:39. But the best-known piece of music is the Donna Reed theme 'TC-430A Happy Day' at 6:22.
Reviewer:Unidyne
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June 18, 2008 Subject:
For anyone who ever had to use an NCR
Yep, I'm old enough to have worked on an NCR register! lord, does this take me back. BTW: This film was edited on the Archive and set to a techno soundtrack. Do a search or "Mickey Mouse With a Gun"
Reviewer:GE_Pretzel
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November 1, 2006 Subject:
Grocery store sales in the pre-UPC era
If you've ever wanted to get a glimpse of how grocery store checkers performed their duties prior to the advent of barcode technology, this film produced by Reader's Digest will certainly be of interest. After an introductory segment that emphasizes the rivalry that exists between grocery stores and the importance of providing quality service, viewers are introduced to fledgling checker Ms. Jones, a young lady who seems quite eager to succeed but doesn't have a particularly easy time managing the many obstacles that arrive at her counter. Fortunately for her, a trio of veteran checkers are on hand to help demonstrate to the jovial new recruit how to deal with various difficulties. It's quite interesting to see how the film depicts the stature of the job, and there are plenty of humourous moments that will hold your attention. The absence of plastic bags is also quite noticeable.
Reviewer:EB442
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December 27, 2005 Subject:
This is wonderful
What a great film. Entertaining for its humor, nostalgia, and big hair. Also great shots of 60s grocery stores. The color-changing backgrounds work well, too.
Reviewer:Spuzz
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June 22, 2003 Subject:
Ka-CHING!
The ever stressful job of a grocery checker (read cashier) is profiled here, and all I can say is thank god for technology (and extra help) as the checker job of 1965 looks 10 x more difficult then it is today. Before we are introduced to the checkers though, we see an incredible view of grocery merchandising circa 1965, there are like 5 shelves of products, just jammed to the rafters. Really scary. I guess groceries nowadays are bigger? I'm not sure. After that, we are introduced to the checker and her amazing little mat that moves the food closer to the checker to be rung through. Now, before we go any further, HOW THE MAT MOVED IS NOT EXPLAINED. I'm heartbroken. Anyways, continuing on, the narrator explains that the checker has a lot going on, checking prices (no scanners here!) entering the prices into the cash register (ow, the finger punching must hurt after a while), adding, bagging AND being nice to the customer! How is all this to be done? We meet 3 expert checkers ("Queens of Checking contests"), The first one, I swear, was introduced as Ruth Buzzi. Was she the Checking champion of 1964? The 2nd one has WAY too big hair. The 3rd one, ugh, let's not start. Anyways, they go into the right way of doing these chores. One of the most-least-looking-forward-to-doingthey say, the checker has to do is bagging. Ahhh, so that's how the bag boy was created, Cashier intolerance! This is a wildly intersting historical artifact, and comes reccomended!
Reviewer:Mr. Manager
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April 18, 2003 Subject:
" Off To The Market."
What a great movie. This was going to the store. With mom. Whem I was a kid. The way I remember it. Checkers today don't say thank you. Most of them are sometimes quite nasty. Well anyway great background music, Using the Donna Reed show theme, Felt like Donna was in the store. Had a lot of trouble with the audio. Probably due to high traffic. Great shots of old items. No longer on the market. Like heinz spaghetti. Loved the prices. Also the woman who hands the trainee cash went on to become a pretty big tv actress. I believe her name is Fran something. Great character actress. She was also in a 1977 hungry Jack biscuit commercial
Reviewer:RedAliCat
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April 16, 2003 Subject:
So this is war?
War in the supermarket! Obviously a training video, so I'm not sure why Reader's Digest produced it. Great shots of products we still use today. And get a load of the Stepford Wives as they shop--who shops in heels nowadays? Of course, here it's all women customers. Checkers and customers are always referred to as "her" or "she," and winners of Checker of the Year are "Queens." Pat Hilton's hair is great! I've never seen a checker that was dressed as a Denny's waitress, nor have I seen a checker have you pay, then enter the coupons and return cash to you (guess it shows how young I am).